Why partners are choosing SwingBE with their MDFs
Marketing development funds explained
While it might come as a surprise to learn that there’re millions in Market Development Funds available, this funding really is out there for the taking.
If you’re wondering, “what are MDFs”?
Well MDFs, also known as Marketing Development Funds, or Market Development Funds, are funds that are made available by vendors to their registered partners. They can then use this money to part – or fully (depending on the vendor) – fund their marketing activity.
Are you eligible for MDFs?
Like with any funding, you need to be eligible to qualify. This may vary depending on partner type, sales targets, and what you intend to do with the funds.
Download your guide to market development funded campaigns
How MDFs work
Once you have decided you want to ramp up your marketing efforts with the help of Marketing Development Funds, you can get started. It’s worth noting, though, that MDF applications can be complicated, which is why having a marketing company with 20+ years of experience can help. A key reason so many partners choose SwingBE is that we know what’s required for the claiming purposes and can walk you through the process. We also provide you with a claim pack after execution so that you can claim the money back from your vendor.
The amount of time it takes to receive the funds from your tech vendor varies from vendor to vendor, as does the amount of money you receive.
Typically, you have to claim within 30 days. Then your vendor will release the money so that you can take it to market.
Why would I need MDFs?
You’re incredible at what you do, and your tech recommendations are top-notch, but if your knowledge of – or experience within – marketing is sub-par, this could be impacting your revenue stream more than you realise.
Feeding a hungry sales team is time-consuming, and that’s where we can help.
By working with a team of third-party marketing experts, such as SwingBE, you get the benefit of years’ of marketing experience and know-how, combined with proven success. Quite frankly, obsessed with great results.
The best part of it is that you only have to pay for part of the campaign or nothing at all, depending on the vendor.
So, it’s more a question of “when can I get MDFs?” than “why would I need MDFs?”.
Why SwingBE is the ultimate choice for your MDF
As well as the fact that SwingBe will hold your hand through the application process, we are also the top choice for many partners, given our extensive knowledge of the tech industry combined with the astonishing results we provide.
Our unique approach to marketing is a hit with B2B businesses looking to get their services in front of their target audience, and these are just some of the incredible results we’ve seen when delivering MDF funded campaigns…
Open rates for campaigns performed by SwingBe average at around 25%. That’s 2X the industry average for B2B.
Click to open rates for campaigns set up by SwingBe average at over 80%, which is 13X the industry average for B2B emails.
We see an average of more than 1% conversion rate from targeted audience to opportunity, meaning you’ll see 1 opportunity for every 100 targeted companies.
Discuss your next market development funded campaign
How a SwingBE campaign works
When we set out with a partner, we work closely with them to discover their main goals, then build individual campaigns, tailored to their needs.
Opinion Phase
Prospects are surfaced, filtered, and served content
Consideration Phase
Prospects are identified, and grouped by company based on interactions
Opportunity Phase
Proposals and quotations are built once your prospects requirements are identified
Awareness Phase
Ads served to prospects
SwingBE
Our marketing machine sifts through, identifies and connects interactions from prospective customers within your ideal customer profile.
Customer
A
Customer
B
Customer
C
Customer
D
Customer
E
Customer Conversion
Qualified prospects become paying customers after closing deals.
What makes SwingBE’s approach unique?
Execute a campaign with a true, 360 approach, utilising multiple channels, including LinkedIn, email, social media, and ads (across Google Display Network, Google Ads, and Bing Ads)
Use various types of content, to engage with the audience, which will have a broader appeal to those who engage on the campaign:
Those who learn by listening, we create a podcast
Those who learn by conversation, we create a webinar and enable SDR outreach
Those who learn by reading, we produce a whitepaper.
The campaign will bring a unique offering to the market, and generate demand and interest.
This 360 campaign is a more pragmatic approach to an ABM approach, as it delivers quicker wins, and allows your brand to be seen by a greater audience.
How long does a campaign take to get up and running with SwingBE?
Typically, a campaign lasts for about 6 weeks. It takes us approx 2 weeks to get ready to go to market, for instance, preparing a whitepaper or e-book, etc, and a relevant landing page.
Within 8 weeks, you’ll have a campaign expertly built, executed, and delivered, and ready for claiming, which is extremely quick.